DenkWerkBank ("ThinkWorkBench“)
09.02.2010
Room for new thinking
This initiative by Heintschel+ brings together interdisciplinary and inspirational "heads“ at one table – the so called "DenkWerkBank" – to join in a circular and an application-oriented process. It is always about the right questions as well as the recognized needs and motivations of customers. In this way brand worlds, brand strategies, product innovations and packaging innovations are developed, tested and realized.
For this purpose a room was created in the centre of Munich – it’s architecture and design were drafted and rebuilt especially for the demands of the DenkWerkBank.
Additional information (in German) at www.denkwerkbank.de.
Download the concept as a PDF file (in German): here.