Our special expertise lies in our fundamental knowledge about children and youth.
We are experts in development processes in children and young people. We systematically research current manifestations of different age epochs.
As a result, we possess a psychological reference system for children’s statements. We systematize them based on a psychological concept and not on popular images of children such as ‘children are independent’, ‘children make decisions alone’, or ‘children are purchase deciders’. While these statements are true, they are only half the truth. Those who want to know more should take a look at the other half.
We gain insights together with children. Because we know how to ‘talk’ to children.
We don’t relay on methods where the findings are interpreted by adults or on information provided by children without dialog. We let children speak for themselves. Become acquainted with the procedures and methods of analysis we use to find out how children tick, what makes them happy or confused in 2009, and how they try to convey this to adults.
Basic research
Interviews with children
Pair interviews
In-home interviews
Mother and child interviews
‘Understanding children means changing your life.’
(Wilhelm Salber, Founder of Morphological Psychology)
Discover that children not only seed colorful, diverse, loud things not only develop boisterously. Discover the mysterious reality of children! In many cases, it is very different from what is said about children.
Learn where we as adults transfer our ideas onto children – especially when we think we have created an advertising spot or a design geared specifically to children. Discover what children really want and how unwilling we adults are to understand this.
An understanding of children has consequences for brand management and advertising concepts – but often much different ones that had been presumed or desired.
We’d be glad to help you understand children’s view of brands and markets and to draw the right conclusions for marketing. We know the functions of brands for children and above all the potential of brands to help children develop. Each brand has its own secret. Have your brand’s secret revealed to optimally position it in the market.